Аналитика

Деятельность компании Ipsos направлена на то, чтобы помочь клиентам лучше понимать своих потребителей, а также способствовать принятию верных решений даже в самых сложных ситуациях. Наша задача - предоставление не только информации, но и глубокий анализ с применением самых современных технологий с целью расширения вашего бизнеса. Наши эксперты готовы поделиться с вами своими знаниями и опытом. Мы приглашаем вас посетить наш аналитический раздел, в котором вы сможете найти статьи как российских, так и зарубежных специалистов компании Ipsos.

Ipsos Russia. Статьи.


  • Производная важность атрибутов и проблема коллинеарности
    М.В.Бодунов. Старший аналитик Ipsos Russia.
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Ipsos Group. Статьи.


  • Actionable Market Segmentation Guaranteed. Part One of a Two-Part Series on Market Segmentation.
    Larry Anderson, MS, MBA, PhD, Vice President, Analytics, Ipsos-Insight
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  • Actionable Market Segmentation Guaranteed. Part Two of a Two-Part Series on Market Segmentation.
    Larry Anderson, MS, MBA, Ph.D., Vice President, Analytics, Ipsos-Insight, Consumer Products Division Jay L.Weiner, Ph.D., Senior Vice President, Director of Marketing Sciences, Ipsos-Insight, Services Division
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  • Package Testing is Essential…But Does It Tell You What You Really Need to Know?
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  • Identifying the Variables that Drive Shelf Standout
    Lynn Rosen, Director, Product Management, Ipsos Insight Kevin Ford, Global Marketing Sciences Director, Ipsos Group
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  • Market Structure Studies. Total Market Understanding for Strategic Development and Innovation
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  • Multicollinearity in Customer Satisfaction Research
    Jay L.Weiner, Ph.D., Senior Vice President, Director of Marketing Sciences Jane Tang, Vice President, Marketing Sciences
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  • Pricing New-to-Market Technologies: An Evaluation of Applied Pricing Research Techniques
    Jay L.Weiner, Ph.D., Senior Vice President, Director of Marketing Sciences, Ipsos-Insight, Services Division Barry Zacharias, Vice President, Marketing Sciences, Ipsos-Vantis
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  • Going Beyond TURF to Complement and Extend Existing Product Lines. Part One of a Two-Part Series on Product Line Optimization
    Dapeng Cui, Ph.D., Ipsos-Insight, Consumer Products
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  • Appropriate Applications of TURF and Shapley Value for Product Line Optimization. Part Two of a Two-Part Series on Product Line Optimization
    Dapeng Cui, Ph.D., Ipsos-Insight, Consumer Products
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