Knowledge Center

At Ipsos, we help you better understand your customers, to bring focus and clarity to even the most difficult situations. We not only bring facts and data to life: We deliver the insights and tools needed to help you grow your business. Our experts have insights to share, and now we can share them with you. We invite you to browse our knowledge center, where you will find a selection of white papers and recently published articles from our Russian and global specialists.

Ipsos Russia Whitepapers / Articles


  • The derived importance of attributes and the problem of collinearity.
    M.V.Bodunov. Senior analyst, Ipsos Russia.
    Download the article


Ipsos Group Whitepapers / Articles


  • Actionable Market Segmentation Guaranteed. Part One of a Two-Part Series on Market Segmentation.
    Larry Anderson, MS, MBA, PhD, Vice President, Analytics, Ipsos-Insight
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  • Actionable Market Segmentation Guaranteed. Part Two of a Two-Part Series on Market Segmentation.
    Larry Anderson, MS, MBA, Ph.D., Vice President, Analytics, Ipsos-Insight, Consumer Products Division Jay L.Weiner, Ph.D., Senior Vice President, Director of Marketing Sciences, Ipsos-Insight, Services Division
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  • Package Testing is Essential…But Does It Tell You What You Really Need to Know?
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  • Identifying the Variables that Drive Shelf Standout
    Lynn Rosen, Director, Product Management, Ipsos Insight Kevin Ford, Global Marketing Sciences Director, Ipsos Group
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  • Market Structure Studies. Total Market Understanding for Strategic Development and Innovation
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  • Multicollinearity in Customer Satisfaction Research
    Jay L.Weiner, Ph.D., Senior Vice President, Director of Marketing Sciences Jane Tang, Vice President, Marketing Sciences
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  • Pricing New-to-Market Technologies: An Evaluation of Applied Pricing Research Techniques
    Jay L.Weiner, Ph.D., Senior Vice President, Director of Marketing Sciences, Ipsos-Insight, Services Division Barry Zacharias, Vice President, Marketing Sciences, Ipsos-Vantis
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  • Going Beyond TURF to Complement and Extend Existing Product Lines. Part One of a Two-Part Series on Product Line Optimization
    Dapeng Cui, Ph.D., Ipsos-Insight, Consumer Products
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  • Appropriate Applications of TURF and Shapley Value for Product Line Optimization. Part Two of a Two-Part Series on Product Line Optimization
    Dapeng Cui, Ph.D., Ipsos-Insight, Consumer Products
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