Understanding of market potential, idea generation
Our advanced research approaches and techniques help you understand consumer needs, reveal potential white spaces in the market as well as discover the most promising ideas for future product development.Market Perceptor
Provides you with a deep market knowledge that enables you to fully understand brand positioning, map consumers' needs against the current market and identify white space opportunities.
Client Business Issues
- How similar is my brand to others in the category and who am I competing with in each subgroup of the category?
- What is important to consumers and how satisfied are they with the different products/types?
- What are the key drivers of purchase interest in my brand and how can I optimize my positioning?
- What consumer segments should I focus on and what are the specific opportunities identified in the perceptual landscape?
POV: Building a Roadmap for Strategic Vision and Innovation with Market Landscape Studies
For all questions please contact Nick Coates.
Consumer Direct Workshop
Consumer Direct is a facilitated interactive learning approach that directly connects business teams with consumers in an open and collaborative workshop environment.
The approach allows for interactive, face-to-face conversation with consumers to generate rich insights and to allow the client more intimate involvement with the consumer.
This method is particularly strong for in-depth consumer understanding but also can be used for other types of research.
For all questions please contact Sergey Cheikhetov.
Ideation Workshop
An Ipsos Ideation Workshop is a full day workshop, facilitated by Ipsos specially trained moderator with a multi-disciplinary client group of 8 to 12 people (including Insight / Research, Marketing, Sales and those the client feels would benefit most from the research). Creative session is conducted in order to use the results of the market research for generating new products, positioning concepts, etc.
For all questions please contact Sergey Cheikhetov.
Qual Space
Digital age qualitative research. This customizable forum leverages frequent moderator interaction over the life of each study, whether it's a 3-day or 9-month effort. QualSpace also gives researchers the ability to develop relationships with multiple, geographically dispersed respondents 24 hours a day, 7 days a week.
QualSpace Forum (Online bulletin board)
- ~15 participants
- 3 to 5 interactions
- during 1 to 10 days
- ~5 participants
- 90 minutes
- ~IDIs 45 minutes
- or mini groups 90 minutes
Please download Qual Space product sheet
For all questions please contact Sergey Cheikhetov.
Concept Development Workshop
What- Process led by two Ipsos researchers
- Four to six 2-hour focus groups with time for writing and refining concepts between each group
- Ipsos can provide concept writing training before a CDW to strengthen team skills if needed
- Effective integration between concept development and evaluation by consumers
- Resulting concepts/positioning statements are ready for quantitative testing or copy strategy development
For all questions please contact Sergey Cheikhetov.
InnoCreation
InnoCreation enables Marketers to co-create new product ideas with consumers using the latest online technology. With InnoCreation you will be able to quickly and cost-effectively generate ideas that will be relevant and diverse because they stem from consumers' minds.
Client Business Issues
- How can we generate fresh ideas quickly and cost-effectively?
- How can we involve the consumer early in the ideation process?
- How can we tap into a larger pool of consumers than what we can get with a focus group?
For all questions please contact Nick Coates.
InnoScreen Ideas
Quantitatively test dozens of new product ideas to determine which ones are most likely to succeed as fully articulated concepts, and allows you to benchmark your results against our robust database.
Client Business Issues
- How should you prioritize your new product ideas?
- Which have the best potential?
- Where should your brands go for growth?
- What are the biggest opportunities in the market?
- Where do you focus prior to committing additional development resources?
POV: How Do You Know If You Have a Good Idea?
For all questions please contact Nick Coates.
Designor NextGen
Assesses the sales potential of new consumer goods throughout the entire innovation process -- using consistent, proven measures of success. A Designor NextGen forecast can be added to a wide range of innovation tools, including idea testing, concept screening, product testing, package testing, line and price optimization research, and communications testing.
Client Business Issues
- How can I assess the market opportunity of an innovation early in the process?
- How can I lower the costs of forecasting?
- How can I continuously evaluate my innovation throughout the launch process, instead of at the end?
- Where can I find a forecasting approach that fits my innovation process?
- How can I better utilize my innovation research as an input to forecasts?
POV: Are You Using Yesterday's Forecasting Tools For Today's Innovations?
For all questions please contact Nick Coates.
