Market Assessment

Customer needs evolve. We help you interpret those needs and identify markets with the greatest potential. Through advanced approaches, you will gain the knowledge you need to develop the right products and services with confidence.

Market Segmentation Studies

Our specialists have conducted a large number of strategic market structure and segmentation studies.

What makes us different:

We employ various advanced approaches to segmentation (more traditional - based on consumer psychographics, beliefs and attitudes, benefits sought, etc. - as well as more complex - based on such concepts as means-end theory, personal values and universal needs, etc.). At that, we customize each approach to best suit our Client's objectives
We employ best-in-class methodologies and statistical tools for data analysis (different algorithms of cluster, latent class and conjoint analysis, multidimensional scaling, etc.)
And most importantly - in each project we focus on the actionability of study result and not just data analysis per see

White Paper: Actionable Market Segmentation Guaranteed. Part One

White Paper: Actionable Market Segmentation Guaranteed. Part Two

For all questions please contact Nick Coates.

Market Perceptor

Provides you with a deep market knowledge that enables you to fully understand brand positioning, map consumers' needs against the current market and identify white space opportunities.

Client Business Issues

How similar is my brand to others in the category and who am I competing with in each subgroup of the category?
What is important to consumers and how satisfied are they with the different products/types?
What are the key drivers of purchase interest in my brand and how can I optimize my positioning?
What consumer segments should I focus on and what are the specific opportunities identified in the perceptual landscape?

POV: Building a Roadmap for Strategic Vision and Innovation with Market Landscape Studies

For all questions please contact Nick Coates.

Brand Perceptor

Enables you to optimize consumer share of choice and increase brand loyalty through a dynamic, predictive model that considers all aspects of your brand's DNA - including functional and emotional elements as well as price.

Client Business Issues

What is the equity of my brand, and how strong is my brand relative to competition?
What are the key drivers of my brand's equity and how does it translate to consumer choice?
What is the interaction between brand and price?
How do I design my retention & acquisition strategies?
If I implement the recommended brand improvements, how will it impact market share?

POV: Winning the Battle for Market Share

White Paper: Perceptor®Plus: A Comprehensive, Predictive Approach for Building Strong Brands

For all questions please contact Nick Coates.

Trend Tours

Trend Tour approach lets you understand the existing position of the market, in terms of offers as well as in terms of demands as well as find answers to the following questions:

What are the main trends (social, economic, cultural, or political) that impact or could impact Client's market?
Are there trends that go against development of Client's market? What trends support growth?
What trends outside Client's market could inspire its progress?
Having in mind all these definitions, pictures and trends of the Client's market, what are the marketing opportunities for the Client in order to gain market shares?

For all questions please contact Sergey Cheikhetov.

Consumer Direct Workshop

Consumer Direct is a facilitated interactive learning approach that directly connects business teams with consumers in an open and collaborative workshop environment.

The approach allows for interactive, face-to-face conversation with consumers to generate rich insights and to allow the client more intimate involvement with the consumer.

This method is particularly strong for in-depth consumer understanding but also can be used for other types of research.

For all questions please contact Sergey Cheikhetov.

Krisis

Krisis - the new creative qualitative approach based on direct confrontation between targets of different attitude, in 3h group sessions.

Reinforcing the participants' involvement and authenticity by two moderators' active listening, detecting the contradictions in real time and using them to provoke the participants, it is possible to finally identify insights which are more sincere, more illuminating and more striking than ones, received via traditional qualitative methods.

The Krisis method can be used when some new approach and view on the subject is required, when the most of creativity is wanted - e.g. search for new routes or new areas of communication, exploratory studies, search for concepts, determining brand territory and possible repositioning strategies, etc.

Please download the article

For all questions please contact Sergey Cheikhetov.