Innovation & New Product Development

We use validated approaches to optimize your products (from concept generation through to development of full brand mix) and minimize risk during a product launch.

Concept Evaluator

Identify the exact words and phrases in your concept that drive consumer interest. Can be applied as a module with InnoScreen questionnaire or as a stand alone solution.

Optimize Your Concepts by Identifying the Key Elements that Drive Consumer Interest

For all questions please contact Nick Coates.

InnoScreen Concepts

InnoScreen Concepts screens your concepts, including breakthrough and niche concepts, and provides recommendations on how to nurture them to success. Provides a maximum trial potential estimate (the InnoTrial Potential) , a robust database against which to compare your results, and the option to take advantage of our Concept Evaluator module, which identifies the exact words and phrases in your concept that drive consumer interest.

Client Business Issues

InnoScreen Concepts screens your concepts, including breakthrough and niche concepts, and provides recommendations on how to nurture them to success. Provides a maximum trial potential estimate (the InnoTrial Potential) , a robust database against which to compare your results, and the option to take advantage of our Concept Evaluator module, which identifies the exact words and phrases in your concept that drive consumer interest.
Client Business Issues
How can you test large numbers of concepts quickly and cost-effectively?
How can you avoid the pitfall of discrediting breakthrough and niche products?
How can you be sure that your concepts will be good enough considering market complexity?
How can you leverage your concept screening system to provide not only scores, but also next steps for improving concepts with potential?
How can you ensure that your concept screening measures are comparable across countries for your global brands?

POV: Taking a Fresh Look at Measuring Trial Potential for CPG Concepts

POV: Three New Product Success Factors You Should Measure, Control and Own

POV: Code RED: Relevance. Expensiveness. Differentiation

For all questions please contact Nick Coates.

Designor

Launched by our Novaction business in 1976, Designor is a validated forecasting model for consumer packaged goods that produces estimates within 9% of actual sales on average. Designor can be used to predict Year I and Year II sales, analyze source of volume, and optimize your marketing mix prior to launch. Options include a light Year I forecast, a full forecast, and an enhanced forecast that uses a real shelf display.

Client Business Issues

What is the sales potential of my new mix?
What is the source of volume and the incremental volume of the total franchise?
What is the best allocation of marketing support between advertising and promotion?
What is the optimal price?
Does my pack stand out strongly in a cluttered shelf environment?
What are the strengths and weaknesses of each element of the mix?
What is the expected effect of improvements in the mix?

POV: Three New Product Success Factors You Should Measure, Control and Own

POV: Code RED: Relevance. Expensiveness. Differentiation

For all questions please contact Nick Coates.

Product Evolution

Evaluates the performance of new products, reformulations, and cost reductions through detailed analytics.

Product Evolution - Ipsos' global product testing approach that provides consultative advice for optimizing a product's performance.

Delivers specific recommendations about which product features to improve and where cost reductions can be made
Identifies opportunities for improved performance
Assesses reformulation risk through Alienation Analysis

POV: Product Testing: Handle with Care

For all questions please contact Nick Coates.

Pack Evolution

Evaluates alternative package designs using virtual shelves and the latest eye-tracking technology. Options include Pack Emoti*Vators to delve into emotional motivations and Pack Evaluator to provide direction for improvements.

Client Business Issues

How can I increase my brand's sales with a decrease in marketing budget?
How can I quickly and effectively get a measurement on various pack alternatives?
How can I increase my pack's visibility when the leading competitor is increasing its shelf presence each year?
What can I do to differentiate my brand on the shelf when there are so many brands in the category?

White Paper: Identifying the Variables that Drive Shelf Standout

For all questions please contact Nick Coates.

Line Evolution

Identifies which items to include in your line by considering consumer needs and usage occasions, retail space limitations, and stock outages.

Client Business Issues

How can I optimize my product line in terms of how many and which variants should be included in the line to maximize consumer reach and hits?
How can I increase the chance of a customer buying at least one item in the line, in addition to increasing multiple purchasing?
How can we minimize loss of our brand buyers if one or more of our variants are out-of-stock or not in distribution at a given store?
How can we build a product line that taps into differing consumer needs to extend usage, minimize cannibalization, and ensure that we offer complementary varieties and not just substitutable items?

POV: Facing Reality with New Line Optimization Techniques

For all questions please contact Nick Coates.

PackLab

Pack testing by means of both quantitative (on-line) and qualitative (focus groups) methods. Pack Lab makes it possible to evaluate and optimize up to 16 pack routes in a very short period of time.

For all questions please contact Sergey Cheikhetov.

Designor NextGen

Assesses the sales potential of new consumer goods throughout the entire innovation process -- using consistent, proven measures of success. A Designor NextGen forecast can be added to a wide range of innovation tools, including idea testing, concept screening, product testing, package testing, line and price optimization research, and communications testing.

Client Business Issues

How can I assess the market opportunity of an innovation early in the process?
How can I lower the costs of forecasting?
How can I continuously evaluate my innovation throughout the launch process, instead of at the end?
Where can I find a forecasting approach that fits my innovation process?
How can I better utilize my innovation research as an input to forecasts?

POV: Are You Using Yesterday's Forecasting Tools For Today's Innovations?

For all questions please contact Nick Coates.