Brand Management of existing products
We offer a wide range of research tools that help you build powerful brands, secure successful brand positioning and fair ROI.Price Evolution
Assesses the value of your product within a competitive context so you can optimize your price.
Client Business Issues
- What is the level of demand for each brand/product at different prices?
- What happens to each brand's share of choice if another product changes its price?
- Do consumers choose premium or economy products?
- What are the optimum prices of a range of products (covering multiple SKUs, pack sizes, formats, brands)?
- Which prices maximize revenue for the total portfolio?
- What is the consequence for a brand's share of choice if the line increases or decreases in number?
- How much will the consumer pay for different features?
Best Practices: Choosing the Best Pricing Techniques to Address Consumer Goods Pricing Challenges
For all questions please contact Nick Coates.
Designor
Launched by our Novaction business in 1976, Designor is a validated forecasting model for consumer packaged goods that produces estimates within 9% of actual sales on average. Designor can be used to predict Year I and Year II sales, analyze source of volume, and optimize your marketing mix prior to launch. Options include a light Year I forecast, a full forecast, and an enhanced forecast that uses a real shelf display.
Client Business Issues
- What is the sales potential of my new mix?
- What is the source of volume and the incremental volume of the total franchise?
- What is the best allocation of marketing support between advertising and promotion?
- What is the optimal price?
- Does my pack stand out strongly in a cluttered shelf environment?
- What are the strengths and weaknesses of each element of the mix?
- What is the expected effect of improvements in the mix?
POV: Three New Product Success Factors You Should Measure, Control and Own
POV: Code RED: Relevance. Expensiveness. Differentiation
For all questions please contact Nick Coates.
InnoTrack
InnoTrack identifies consumer motivations and deterrents to trial and repeat for a new product within months of its market introduction so you can determine why your product is meeting -- or not meeting - its objectives.
While syndicated data reports the level of your product's market performance, InnoTrack focuses on the whys of your product's performance so you can further leverage what's driving market success or take immediate corrective action to meet your launch objectives.
InnoTrack provides the information you need to enhance your merchandising or modify your marketing mix -- including product, pricing and advertising - even when your trial rate is still relatively low.
POV: Sitting in the Director's Chair for New Product Launches
For all questions please contact Nick Coates.
SalesBuilder
Marketing ROI. Do Better Things instead of just doing things better.
SalesBuilder® is the next step in the evolution of market mix modeling to help you maximize your marketing efficiency and efficacy.
Current solutions analyze "incremental" sales that only account for 25-33% of brand sales. It is known, these models focus on short term results and address Merchandising and Media Planning more than Marketing. Your brand needs more.
POV: Boost Your Brand's Performance. Optimize Your Brand's Profit
For all questions please contact Nick Coates.
Designor NextGen
Assesses the sales potential of new consumer goods throughout the entire innovation process -- using consistent, proven measures of success. A Designor NextGen forecast can be added to a wide range of innovation tools, including idea testing, concept screening, product testing, package testing, line and price optimization research, and communications testing.
Client Business Issues
- How can I assess the market opportunity of an innovation early in the process?
- How can I lower the costs of forecasting?
- How can I continuously evaluate my innovation throughout the launch process, instead of at the end?
- Where can I find a forecasting approach that fits my innovation process?
- How can I better utilize my innovation research as an input to forecasts?
POV: Are You Using Yesterday's Forecasting Tools For Today's Innovations?
For all questions please contact Nick Coates.
Ideation Workshop
An Ipsos Ideation Workshop is a full day workshop, facilitated by Ipsos specially trained moderator with a multi-disciplinary client group of 8 to 12 people (including Insight / Research, Marketing, Sales and those the client feels would benefit most from the research). Creative session is conducted in order to use the results of the market research for generating new products, positioning concepts, etc.
For all questions please contact Sergey Cheikhetov.
Qual Space
Digital age qualitative research. This customizable forum leverages frequent moderator interaction over the life of each study, whether it's a 3-day or 9-month effort. QualSpace also gives researchers the ability to develop relationships with multiple, geographically dispersed respondents 24 hours a day, 7 days a week.
QualSpace Forum (Online bulletin board)
- ~15 participants
- 3 to 5 interactions
- during 1 to 10 days
- ~5 participants
- 90 minutes
- ~IDIs 45 minutes
- or mini groups 90 minutes
Please download Qual Space product sheet
For all questions please contact Sergey Cheikhetov.
