What We Do
Marketing Research
Ipsos Russia has the expertise to meet our clients' growing needs for strategic information on markets and brands. Our goal is to deliver reliable and consistent information using advanced data collection and analysis methodologies.We have extensive qualitative and quantitative capabilities.
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We offer a range of research products & solutions.
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Advertising Research
Each step of advertising development involves risk. Strategy, creation, implementation - misjudged decisions may be costly.We help our clients in:
- developing reliable and effective advertising strategies
- assessing the accuracy and effectiveness of new ideas and advertising media
- assessing the efficacy of implemented advertising campaigns.
Ipsos Loyalty Integrated Suite
Ipsos Loyalty is one of Ipsos' specializations dedicated to helping companies improve business performance through customer satisfaction management, customer relationship management, and employee climate management.Ipsos Loyalty provides a state-of-the-art approach to customer-driven business performance through a modular suite of innovative research tools that provides an integrated framework to identify complex global business solutions.
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Business-to-Business Research
B2B Research Division develops research solutions to multi-faceted and complex marketing and business problems. The Division specializes in projects involving the surveying of business respondents or evaluation of businesses, industries, and markets.» read more
Fieldwork capabilities
Services
- Marketing Research
- Advertising Research
- Ipsos Loyalty Integrated Suite
- Business-to-Business Research
- Fieldwork
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member of ESOMAR (European Society for Opinion & Marketing Research)
member of OIROM (The Russian Association for Market and Opinion Research)
