Fieldwork
Fieldwork Department
The Ipsos Russia Field Department executes surveys on the commodity and service markets all over Russia and the CIS. The Field Department is managed by the IPSOS Moscow office. The department employs 55 managers and supervisors who have 3-to-14-year experience in the area. The St. Petersburg office has successfully operated in the field for seven years in Northwestern Russia.
The following statistics reveal our capacity:
- Ipsos Russia interviews more than 30 000 consumers each month.
- We have executed more than 360 000 interviews in Russia and the CIS over the last 12 months.
- 46 per cent of all interviews are carried out in Moscow.
- 10 300 interviews are executed monthly in the tracking program framework.
High quality work of the Field Department contributes to our success. All our interviewers undergo several stages of careful selection and training to be able to efficiently execute all kinds of surveys.
The department features specialization of interviewers and supervisors for different projects. Teaching managers interview techniques according to certain methods and taking into account their personal abilities and qualifications empower professional teams which execute most difficult surveys and select respondents by various criteria.
Our supervisors can organize full fieldwork cycle for the following surveys:
- individual Door-to-Door interviews
- (in-?)hall tests
- tracking surveys
- telephone surveys
- business interviews
We are very considerate to the interview methodology as well as to personal and social traits of interviewers and respondents, which helps realize even non-typical projects:
- Session test
- Sensory test
- Next *TV
- STM - simulated test market
- CAPI pricing test
- Multi-visit product testing (In-Hall; In-Home)
- Gallery test
Our Approach
The Ipsos Russia Field Department is among the strongest on the market. Large experience and wide survey research have enabled to develop a unique system which aims at efficient quality data collection and to significantly reduce error level at the fieldwork stage.
We believe that the framework of this system is grounded in the efficient actions of all units of the Field Department, which we consider is the basis for a fieldwork stage of any research. We focus on all stages of interviewing, supervision and control in order to achieve this goal. Moscow and regional supervisors hold briefings and trainings for our interviewers on every project. They ensure understanding and quality standards. While collecting survey data we maintain multilevel control of selection assignments and both questionnaire and data fill-in proceedings.
We pay special attention to quality control, provided by the Control Department. It is caused by our serious attitude towards quality of research, by the company's good reputation, and by responsibility for the job before our clients. The Control Department was established immediately after the company started work, and we were the first in Russia to take control as a key facet of our work. At the moment the Ipsos Russia maintains the branched network of regional control managers in 21 cities of the Russian Federation and in 9 major cities of the CIS.
Professionalism, efficient management, reliability and high quality of field work ensure our clients that all information gathered is accurate and it reflects consumers' preferences on the market, which will allow the clients to improve their position in business.
For all questions please contact Elena Demshina.
e-mail: elena.demshina@ipsos.com
Tel.: +7 (495) 981 5646 Fax: +7 (495) 981 5647
