Business-to-Business Research

B2B Research Division develops research solutions to multi-faceted and complex marketing and business problems. The Division specializes in projects involving the surveying of business respondents or evaluation of businesses, industries, and markets.

Opportunities
Exploring business opportunities, deciding on market entry strategy, evaluating an industry for investment, seeking to identify possible partners, or looking for ways to streamline and improve existing businesses… these tasks could seem more complex than necessary due to lack of reliable and useful information. You can find a solution in custom business-to-business research with the B2B Research Division of Ipsos.

Questions & Answers
What is the demand for your product? What do business decision-makers think about your product and your company? Which local and international suppliers do you have to compete with? What are their market shares and how does your company measure up? How is the industry structured? What is the level of your product customer satisfaction ? How will react your business partners to new product or service?

With its team of experienced research consultants, Ipsos Russia provides answers to all your business marketing questions. Using a range of approaches from secondary research of statistics and publications to quantitative surveys and executive interviewing of industry experts, the Ipsos Russia B2B Research Division has completed research in the areas of:

  • Agriculture
  • Telecommunications
  • Financial Services
  • Real Estate
  • Trade
  • Logistics services
  • Business services
  • Automotive
  • Raw materials
  • Construction/Construction materials
  • Power and Electro-technical equipment
  • Pulp and Paper
  • Oil and gas
  • Clothing
  • HORECA
  • Fast Moving Consumer Goods
  • Others

Experience + Quality
We are known for a high level of involvement at the design stage to assure that our approach and methods are appropriate to each client's research needs. The effectiveness of the business research team and the quality of its final deliverables are enhanced by the ability to draw on talent in the company's quantitative and qualitative divisions. This enables the B2B Research Division to design comprehensive studies unconfined by method or scope. Our experienced business executive interviewers are capable of scheduling and executing the most difficult high-level executive interviews.

Ipsos Russia B2B Research Division execute the following types of projects:
  • Product and Service Attitude, Awareness, and Usage Studies
  • Purchasing Patterns and Habits of Businesses and Consumers
  • Customer Satisfaction Measurement and Improvement
  • Competitors Performance Tracking
  • Evaluation of Industry Potential for direct investment
  • Business Surveys for Purchasing and Investment intentions
  • Basic and Advanced Market Opportunity Studies
  • Distribution System Evaluations and Planning
  • New Product Testing

For all questions please contact  Elena Lipova.

e-mail: elena.lipova@ipsos.com
Tel.: +7 (495) 981 5646  Fax: +7 (495) 981 5647

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