Elena Speer - Managing Director Ipsos ASI, Russia &
Ukraine
Elena Speer serves as Managing Director Ipsos ASI, Russia & Ukraine. In addition to managing ASI operations in both countries, Elena will be responsible for prioritizing which segments of the marketplace offer the greatest growth potential for the Ipsos ASI brand.
Elena has spent the last two years as Strategic Planning Director of Leo Burnett Moscow and before that was Strategic Planning Director of BBDO Worldwide Moscow. She has over ten years experience in advertising and marketing.
Elena's ten year career has been dedicated to research and strategic planning. Working for international agencies such as Bates Saatchi & Saatchi, BBDO and Leo Burnett. she has worked with a range of clients in packaged consumer goods, white goods, retailing and consumer services companies including P&G, Philip Morris, Mars, PepsiCo, Wrigley, Gillette, MegaFon, AlfaBank, Transmark, Nidan, IKEA, Merloni, General Motors, IKEA, and Ehrmann.
For the last five years she has headed Strategic Planning departments, working on brand and communication strategies, portfolio management, research and marketing planning.
She reports to Dmitry Shoulgin, the Managing Director IPSOS Russia and Ukraine.
Education: Elena holds a Ph.D. in Psycholinguistics from Moscow Linguistic University and has a double degree in marketing from the Plekhanov Acadaemy's International Business School and their partner institution the Utrecht Hogeschool of The Netherlands.
