Maria Potanina - Consulting Director
Maria Potanina started her career in market research in 1996 with Russian Market Research Company where she worked as a quantitative specialist.
Maria has been with Ipsos (formerly F-Squared Market Research+Consulting) since the company's foundation in 1997 servicing key company accounts and specializing in copy testing. Starting from January 2004, Maria was promoted to the position of Group Director, Quantitative Methods and Strategy. She managed a department of 28 people and continued working with top international clients.
Starting from April 2010, Maria was promoted to the position of Consulting Director, Ipsos Russia. Her responsibilities include advising on complex research designs and jobs, presenting Ipsos methods to key clients, etc.
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Education: Mrs. Potanina holds a degree in Psycholinguistics from Moscow State Linguistic University.
Professional Affiliations
- European Society for Opinion and Marketing Research (ESOMAR)
- The Russian Association for Market and Opinion Research (OIROM)
