Alexandra Martynova - Deputy Director, Quantitative Department
Work experience:
- 6 years within Ipsos
- Extended experience in multiple quantitative methodologies, including shopper behavior surveys, U&A, market exploratory surveys, segmentation studies, marketing mix & its elements testing, including positioning, product, pack and price, etc.
- Ipsos Russia Shopper expert / leader with vast experience in varying product categories
Education: Moscow State University of M.V.Lomonosov, MA economics.
Currently getting PhD in economics at State University - Higher School of Economics
