Anna Bashkirova - Business Development Director Qualitative Department
Work experience: 9 years of experience within market research industry. Earlier, Anna was Deputy Director of Qualitative Department in GfK RUS and Qual Department Director in Insight-M market research agency. Anna has extensive experience in the following categories: food, drinks, cosmetics, automotive, mobile phones, luxury goods, banking and insurance, mass media, OTC pharmaceuticals, etc. She has managed qualitative projects of the following type: U&A studies, new product development, brand audit & development, brand positioning, advertising research (ATL & BTL), lifestyle research, research with trendsetters and hard-to-reach audiences (politics, opinion leaders, rich people).
Education: graduated from the Moscow State Pedagogical University named after Lenin, Sociology Department.
